The ever-evolving landscape of mobile apps continues to revolutionize the way super apps
have taken control over the on-demand platform. Not only their design and development have
given trillion-dollar economies the power to be present in the lives of their people, but also
hope to those who want to bring change to the current market demographics. In this blog, you
will learn about one such super app in detail, i.e., GoJek and its clone counterpart, from the
perspective of the entrepreneur.
Introduction
Today, launching an online business demands having your name present in the mobile app
diaspora. Having a website is also good, but having an app really makes the difference when
people’s perceptions really matter in the end. Inevitably, the road to launch a super app goes
through the intricacies of mobile app development. You can either have a technical
background or hire someone who has knowledge to help you tread carefully. This is where
the clone app idea really outshines other alternatives.
GoJek’s Meteoric Rise
When apps were less popular than they are now, smartphones were not technological-driven
enough to become the sole carrier of multi-billion dollar enterprises. GoJek changed this by
introducing an app that can connect riders with drivers and even had a dedicated call center to
take issues of people as well as manual bookings.
As a result, a business model like this took off because it was accessible, convenient, user-
friendly, and highly effective. Post-launch costs included changing the UI/UX, removing
bugs, and taking care of the features, and the profits were flowing because GoJek understood
the market gaps and later gave rise to on-demand store deliveries such as food, groceries,
parcels, medicines, and much more.
All of this started in 2010, and now GoJek is a billion-dollar empire taking control of services
from its single app. Fast forward to today, aspiring entrepreneurs often take GoJek as an
example to create a similar business that does everything online by having several different
sub-components, such as supporting web app panels, native mobile apps, and websites.
However, it is much more than that, as a business like this involves countless service
providers, store owners, and consumers in a robust and scalable system to grow and help each
other through job creation and entrepreneurship.
More than Just Imitation
Taking inspiration from something relevant and complimentary to your vision is a great way
to start something new. What has happened already will be repeated whenever people have
the chance to make money from it, and that’s the first rule of business. Applying the same to
the clone model, you’ll find some of the best GoJek clone app scripts, which offer way more
services and features compared to the original and active GoJek app.
Why? Because a product has endless possibilities in the on-demand gig economy, especially
the GPS and mobile app technology gives different features and services a great place to
become truly present in the eyes of your customers. “Cloning” is the same manner is taking
inspiration from something and creating a brand new product like it but better. This could be
anything, hence it is essential to understand you are following the services of the original
business model to make your business popular and profitable along the way.
The idea is to copy the original idea because of its popularity amongst its user base and create
something even better because now you have the opportunity and the resources to try your
hand at creating a second version of the same application. In simple words, you are creating a
new product based on the original one, not copying everything mindlessly.
Therefore, the concept revolves around GoJek’s successful model as a foundation to cater to
your specific target market. In the end, app cloning is a strategic approach because you are
testing the market by introducing a new online app into their smartphones, which they can
use at their will.
Developing a Blueprint for Success
To successfully take the vision you have and shape it the way you want, you must have
creative control over the white-labeling process of the clone app. Apart from careful planning
and attention to detail, adopting a user-centric approach is a great way to make a unique
brand name for your business.
To do this effectively, you need to dive deep into current market analytics to actively identify
the customer preferences towards the concept of a super app. Use this information to find the
right demo app from a professional white-label firm. These firms are in multiple years with
one vision of creating a ready-made GoJek clone app script for buying purposes.
Based on your research, you can see the features and filter those clone scripts out which
doesn’t have the features you want. Since a GoJek-like business offers 101+ services from
one single platform, it would be tempting to include everything at once. And everything is
ready-made too so all you have to do is check whether everything is working fine, see the
flow of each service, find the benefits of the GoJek clone app script that you are going to buy,
and lastly, check the portfolio of the professional white-label firm.
Doing all of this will give you a head start while others would still be designing and
developing their frontend and backend systems, looking to build everything from scratch.
Keep in mind the right approach is to test and adapt to the current market behavior, not the
other way around. Most businesses have made this mistake in the past and have learned the
hard way.
Making Profits via Launching a GoJek Clone App
The sole purpose of launching a super app or any other kind of business is to rack up heavy
profits whenever the time is right. Most successful businesses create different revenue
streams to have the cash flowing in the right opportunities. In the case of on-demand super
apps, the following should be your must-have revenue streams present to make the business a
profitable venture.
a. Commission-based model: By charging a percentage of each transaction made
through your platform, you will get direct profits. This is applicable to ride fares, food
orders, service booking, etc.
b. Subscription services: By giving premium features or benefits through a monthly or
annual plan, you will get secondary profits. This includes early booking, no
commission cut, surge pricing, and other exclusive offers.
c. Advertising: By running Google and Facebook ads, you can become the affiliate
source of products by running ad banners in your app. This includes tertiary profit
every time someone clicks on the ad.
d. Surge pricing and sponsorships: Other post-launch revenue streams include a surge
in the price of certain services at peak demands and creating partnerships with
restaurants, stores, taxi fleets, and more for better exclusive deals to your customers.
Keep in mind that profitability often comes with the scale and popularity of the business.
Initially, launching a Gojek clone app might take time to attain the speed it was aimed to
rack up money from day 1. Still, it is guaranteed to give you the best return on investments
made in purchasing the clone app script.
Conclusion
For entrepreneurs looking to enter the market, white-label solutions like the GoJek clone app
offer a pre-built, highly customizable mobile app solution, which is generally more affordable than
custom development. You can re-brand them as per your brand specification, target market,
and feature allocation. The development is taken care of by third-party developers, who will
be present whenever you have issues after post-launch app updates. So be careful when you
choose the white-label firm, as they will play a much bigger role in your long-term success
and user retention.