Having an outstanding product or service isn’t enough to ensure success for your business. Before it can generate sales and drive growth, your business needs to be discoverable. With search engine optimization (SEO), your website can attract the right visitors and secure your place in the rankings.
Since this marketing niche is highly complex and dynamic, your best bet is to hire a Top SEO Agency In Brisbane. They can build your strategy from the ground up or fine-tune an existing one, giving your online presence a boost. SEO is one of the least expensive means of marketing your business, so hiring a professional may be more accessible than you think.
Continue reading to learn more about the role of an SEO specialist and how they can benefit your business. We’ll also share advice for hiring SEO marketers and introduce IndeedSEO, a platform that can connect you with pre-vetted expert marketers, including SEOs.
What Is an SEO Expert?
An SEO expert is an individual who can advise on or execute strategies to help your website rank higher in search engines, particularly Google.
They do so by first improving your website’s technical elements and then identifying the keywords it should rank for to reach your target audience. They also monitor performance metrics to make data-based strategy improvements.
The goal is to make it easy for potential customers to reach your website and interact with it, increasing your traffic, conversions, and sales organically.
To achieve that, SEO experts need to have a deep understanding of:
- Google’s search algorithm and its updates
- SEO analytics methods and tools
- Your company’s strategic positioning and value proposition
Google’s algorithm has specific requirements that change constantly. SEO experts know the algorithm inside out and keep up with the changes to ensure their strategy is always relevant.
SEO analytics allow them to make data-based decisions, assess their SEO efforts objectively, and fine-tune their strategy.
Finally, knowing the ins and outs of your brand is crucial to ensuring SEO efforts are tailored to the right audience.
The reason so many businesses opt to hire the Top SEO Agency In Brisbane is that requires dedication, expertise, and vigilance. SEO also takes time to yield tangible results, sometimes as long as a year, which requires patience and confidence. An SEO specialist’s experience and ongoing support are necessary to navigate all the complexities of SEO and achieve excellent results at the end of the day.
What Does an SEO Expert Do?
An SEO expert’s typical duties include:
- Competitor analysis: Evaluating the SEO strategies of your competitors and identifying opportunities to outperform them
- Keyword research: Finding the most popular search words and phrases your audience uses so they can be implemented in the content, positioning your product or service as the answer to their queries
- Link building: Creating a strategy for internal linking and backlinking to increase your domain authority and drive more traffic to your website
- Technical analysis: Assessing your website for any technical issues and sorting them out while facilitating indexing through schema markups and sitemap management
- Content creation: Writing and formatting content, ensuring that it answers the audience’s search intent, then creating snippets
- Performance tracking: Using tools such as Google Analytics to audit website traffic and user behavior and inform future efforts
- Trend monitoring: Keeping up with SEO trends by reading the latest news and research and attending webinars and conferences
When and Why Should You Hire SEO Experts?
It takes a long time to see any results with SEO. If you haven’t optimized your website yet, you should hire an SEO specialist as soon as possible. The benefits of doing so include:
- Increased organic traffic and conversion rates
- Brand credibility
- Geographical relevance
- Competitive edge
- Steady and consistent growth
Also, investing in content creation without SEO isn’t the wisest business decision. After all, what good is the content if nobody’s going to read it?
If the budget is tight, remember that you can always hire a fractional SEO expert. These professionals work for you on a part-time and need basis with flexible hours, and they present a cost-effective alternative to in-house experts.
Here are some signs that you need to start looking for an SEO expert:
- You have a website, but it’s not optimized, and your marketing team doesn’t know SEO
- You want to improve your existing SEO strategy or update it
- Your existing SEO efforts weren’t effective
- You’re redesigning your website
- You’re starting a content marketing campaign
SEO Expert vs. SEO Consultant vs. SEO Agency
There are different types of SEO services. Find out the typical use cases for each in the table below:
Hire an In-House SEO Expert When:
- You need ongoing support
- You have multiple websites or one large website that needs frequent updates
- Your business depends on top-notch SEO (for example, when you have a busy blog)
Hire an SEO Consultant When…
- You need only the strategy or short-term expert advice
- You’ve hired an agency and need to evaluate their work
- You have a temporary skills gap
Hire an SEO Agency When…
You need comprehensive SEO services but can’t afford an in-house team
How To Choose the Best SEO Expert
You should look for an SEO expert who:
- Has years of relevant experience: They should have a long track record of successful SEO campaigns, preferably with businesses like yours
- Has advanced knowledge of SEO: From technical to on-page optimization, the specialist should be adept in all aspects of SEO
- Thinks holistically: They’re not concerned only with the ranking—they care about the nuances in the audience’s perception of your business
- Never promises the #1 rank: A real expert knows that this result is difficult to achieve and doesn’t make such unrealistic promises
- Is an excellent communicator: Since they’ll collaborate with various teams, they need to know how to explain complex SEO principles in a clear way
- Fits in with your company culture: For collaboration and loyalty’s sake, the expert should share your values and be as dedicated to your cause as the rest of the team
How To Hire an SEO Expert
Take the following steps to find and select the best SEO expert for your business:
- Source: Start by posting an ad on popular job boards. You can also browse experts on Google and freelancing sites such as Upwork and Freelancer. Don’t forget to leverage social media, such as LinkedIn, and ask around your professional network
- Screen: Go through all the candidates’ CVs and applications. Shortlist those who have at least five years of experience (preferably within your industry) and have an extensive portfolio
- Interview: The interview serves mainly to assess the candidate’s communication skills, but it also reveals a lot about their approach. If they go on and on about the results instead of learning about your company, they may not be the right fit
- Check references: To verify their past results and claims from their resume, contact the candidates’ references and ask them to share their experiences working with the candidate
- Request an audit: Before you make the hire, ask the top candidate for a quick audit of your website and a few improvement suggestions. A great SEO expert will prioritize work that is the easiest but has the biggest impact and take the time to explain their reasoning
Limitations of the Traditional Approach to Hiring an SEO Expert
The in-house hiring approach we outlined in the previous section comes with some drawbacks you need to consider:
It’s Slow
The average recruiting process can take as long as six weeks. If it prolongs further, it could result in many missed opportunities and project delays
It’s Costly
Because it takes a lot of time and effort, recruiting is also expensive. Unless the process is handled by the HR department, recruiting may take away time from high-impact tasks
It’s Risky
If you’re not an SEO expert yourself, you can easily overestimate a candidate’s skills and make the wrong hiring decision. If your new hire isn’t competent and reliable, they could seriously damage your business. Not only that—you’d have to go through another costly recruiting cycle to find a new SEO expert
Why Is IndeedSEO the Best Choice for Hiring an SEO Expert?
You can avoid these obstacles by partnering with a marketing-focused, on-demand recruiting platform such as IndeedSEO. It makes hiring simple, fast, and painless by pre-vetting candidates and offering free trials and rematching.
With over 25,000 successful matches under its belt, IndeedSEO is one of the leading recruiting platforms for marketing roles across all niches and verticals, SEO included. One of the best indicators of its credibility is its long and diverse list of clients, including household names like Netflix, Skillshare, and HP.
IndeedSEO allows you to hire the Top SEO Agency In Brisbane within days with minimal effort. It offers a concierge-style service—you only have to describe your needs, and the platform’s experts will handle the rest. You also get a dedicated marketing manager to support you throughout the process.
The platform’s proprietary matching system, IndeedSEO, combines AI and human insight to quickly identify the optimal candidate from a network of pre-vetted experts. The vetting process is extensive and led by industry experts, so only the top 1% of candidates join the network.
You can assess the fit of your match during two free trial weeks. In case you’re not satisfied with them, you can get a replacement match for free. With IndeedSEO flexible, short-term contract, you can scale up, scale down, or cancel as needed without worrying about any fees.
Conclusion
Whether you’re hiring a full-time SEO expert or a fractional CMO, the recruiting process with IndeedSEO is equally simple. You only have to:
- Describe your project: Schedule a call with your marketing manager to let them know about your company and project
- Meet your match: The IndeedSEO team will identify the most suitable candidate within 48 hours
- Make the hire: You can hire the SEO expert and have them start working for you within three days
IndeedSEO can also connect you with full-time Expert Assistants to take over manual or repetitive tasks your marketing, design, or sales team is struggling with.
Reach out to IndeedSEO today and maximize your online impact with a best-in-class SEO expert!
